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Officine Générale
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OPTIMAL SIMPLICITY

Lightness, optimism and simplicity is what I wanted for this collection.
I also wished to get rid of the excess, free myself from the details and focus solely on the material. I sought to remove, to lighten, to lighten, to subtract instead of adding.

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This virtuous dilemma was guiding the elaboration the entire collection,
without forgetting that simple can sometimes be (very) complicated. And the
stylistic exercise became almost introspective, it was no longer just about the
clothes that we wore, it now involved a philosophy of life and a manner of
behaving...

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Laurence Ellis, English Photographer and Nina Maheo collaborated for a
second consecutive season on this 2024 summer campaign. This embodied
simplicity has been translated from words to the image by seeking out for
softness, a specific work on light. Unretouched Analog photos with a quest for
anthenticity magnified by Giovanni Dario Laudicina's styling, which he describes
as "very french, articulated around cinematic references".

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Photographe : Laurence Ellis - Styliste : Giovanni Dario Ludicina - Directrice de l'image : Nina Mahéo - Hair : Ed Moelands - MU : Janeen Witherspoon - Mannequins : Eva Hardwick, Cosimo Albert, Noah Herbst

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