SPRING SUMMER 2023 CAMPAIGN

"A sea view impossible to identify
A soft, warm day light.
Boundless and calm.
A sense of quietude.
A natural, jagged coastline.
A concrete parking lot with
Brutalist lines.
A house at far distance."

For Officine Générale’s Spring Summer 2023 campaign, “Elements”, image director, Nina Mahéo captures founder, designer, Pierre Mahéo’s collection by heading to Nice and Villefranche-sur Mer in the South of France  in a series of ocean views with feeling of not being able to place
where the images were taken. 

“I know how much Pierre loves the sea. It’s an environment that inspires and soothes him. My idea was to capture his collection in a series of sea views, but with a feeling of not quite being able to identify where the images were taken. To set a mood, and leave the rest to the imagination.” 
Nina Mahéo.  

British photographer Laurence Ellis, with his passion for light and nature,
shot the campaign on analog film 

The models Malgosia Bela and Matthew Seymour
bring depth and soul to the images.

 Stylist, Giovanni Dario Laudicina was behind the pure, minimalist styling that frames the clothing in harmonywith the elements.

IMAGE DIRECTOR - Nina Mahéo
PHOTOGRAPHER - Laurence Ellis
MODELS - Malgosia Bela & Matthew Seymour
STYLIST - Giovanni Dario Laudicina
DOP : Annabel Snoxall
HAIR STYLIST : Ed Moelands
MAKE UP ARTIST : Tatsu Yamanaka